Exam prep tools that only work for students who can pay premium prices leave most of the country behind. A polished app with the right content behind a ₹2,000/month wall is not access — it is a filter, and it filters out exactly the students who need it most.
Why price is a product decision, not an afterthought
Every product filed under Neo Bharat's EdTech register — PYQ Junction, PrepNex, Learn With Asad, and SOF Olympiad — starts from the same constraint: it has to work for a student in a tier-2 or tier-3 town on a shared phone and a limited data plan, not just for someone who can afford a metro coaching centre.
What that looks like in practice
PYQ Junction keeps previous-year questions free with no paywall on core practice. Learn With Asad prices its coding courses from ₹49. PrepNex tracks accuracy instead of hours, so the tool stays useful without needing an expensive add-on to be worth using. None of this is charity — it is the only pricing model that actually reaches the students the products are built for.